What Do You Want Your Website Visitors To Do?

Read the full article on Business Computing World

If you are doing digital marketing right, then you are reaching the right audience online and effectively drawing them into your website. Great. Now that they are here though, how do you effectively portray your message and generate a lead? Is there a clear path for a visitor to take in order to go through the full process of realization of need, research, consideration and purchase? The conversion process is much more in depth than simply throwing the price of a product online and needs to be thought out carefully to maximize your outlets on the web. 

"Websites cannot remain static and effective at achieving high conversions. It's an either-or decision. Every company should answer the question: What do you want your site visitors to do? Your answer determines your conversion goals. Are you missing out on potential micro conversions by focusing too much on the macro level? Are you only tracking one macro conversion funnel?

You should concentrate on one overriding objective: Relevancy. Ask yourself if you're sending the right message to the right person at the right time? Converting your audience may require a combination of new calls to action, upgraded content and a new user interface. Your choice depends on how relevant it is to your audience."

Read the full article on Business Computing World

Collaboration In The Cloud

Read the full article on BusinessComputingWorld.co.uk

Guess what? You don't even have to be on the same continent to speak with someone face to face. I can whip out my phone right now and talk to a friend in Canada or live chat with another on the east coast. Businesses large and small typically are intimidated by change, but with an innovation like cloud collaboration, not changing is detrimental to your productivity. You can save time, money, and headache by working with individuals all over the world, and now you can do so almost flawlessly.

"Collaboration and cloud computing are the wonder couple of the newest internet technologies and concepts. Even though collaboration has been around since the square wheel was invented, people have continued to work separately.

Now With technology advancing by leaps and bounds, business professionals are finding that by making collaboration easy with cloud computing, they have complete access to all of their information from almost any device imaginable, including their cell phones."