Tuesday, February 19, 2013

Using Social Media For Good Healthcare

Read the full article on Business 2 Community

Social media has been pigeonholed as only appropriate for certain industries, when it's uses could serve a much greater purpose.
Yes social media is an excellent way for clothing, entertainment and food brands to stay connected to their fans, but that only scratches the surface of social media's capabilities. With the power to connect with millions of users online in an instant, there are infinitely better  uses for the medium than tweeting out humorous photos. Revolutionaries use twitter to organize movements in unison. New breaks faster now and comes directly to each individual in their pocket. Why not translate that system to people's health? Without breaching HIPPA regulations and revealing too much personal information, social media can help individuals with medication and reminders, lowering costs and creating a more personal touch between physicians and their patients. 

"Hospitals can take advantage of social media, just like any other company can. It’s an excellent way to market to their geographical audience and keep the hospital name in front of a wide range of people on a regular basis.  It can also benefit those in the community who are connected to the hospital. For many reasons, social media is the perfect way for a person to feel connected to their caregiver in between visits. How can such a big, regulated organization get in on all the sharing and liking? Here are just a few ideas."

Read the full article on Business 2 Community


  1. Social media is, indeed, very essential for great hospitals. They can create a social media account wherein they can broadcast anything that relates to medical topics and alerts. This way, they'll be able to educate and alarm people with their post or tweets.

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