Read the full guest article at KeepUpWithTheWeb.com
The main factor to take away from any form of social networking, especially email marketing, is that content is king. The constant barrage of information directly to the user is already a bold move, to do so with sup par information is simply unacceptable. The content begets trust and a rapport between the user and content provider to where they continually come back for more and identify you / your organization as a pillar in your field.
"The world of advertising used to revolve around print media and television commercials. The advancements made in computer technology and the Internet has given businesses a new, powerful tool to get the word out – emails. Creating a targeted email marketing campaign with ‘gotcha’ style takes practice and planning."