Read the full article on Business Computing World
Social media is powerful, no surprise there. Only problem is that it is all encompassing and requires attention at all points in time in order to be effective. If you have a person dedicated specifically to social media marketing, then great that makes things easier, but the vast majority of businesses and individuals are trying to tackle it on top of other duties. Needless to say, things can get complicated, busy and frustrating. Automation is the answer, and there are helpful and effective tools out there that can link social profiles together and remove some stress.
might be news to no one, but if a business isn’t using social media to
reach customers and
clients, it's missing out on a prime opportunity to create sales.
"Great," you might be thinking. “Something else I have to do to keep
my business running?” The last thing you want to do is pile on yet another task
that has to be consistently monitored throughout the day.
one thing that most business owners can all rally around: they're always
looking for a new way to get small tasks done automatically, rather than taking
precious time out of a day to do it. On a large scale, we’re talking about
robots building cars. On a small scale, this might mean an online form that
automatically sends an email to someone after it’s filled out. It’s quick, it’s
easy and it requires little to no effort on the part of anyone after it’s set
up. Believe it or not, there are ways to automate your social media, as well.
Automating social media can free up your time to focus on the other important
aspects of running a business. Of course, as with most things, there are wrong
and right ways to put social media on cruise control."