Thursday, October 18, 2012

Taking The Complications Out Of Automating Social Media

Read the full article on Business Computing World

Social media automation is not a complicated process and can help you cover all your bases.
Social media is powerful, no surprise there. Only problem is that it is all encompassing and requires attention at all points in time in order to be effective. If you have a person dedicated specifically to social media marketing, then great that makes things easier, but the vast majority of businesses and individuals are trying to tackle it on top of other duties. Needless to say, things can get complicated, busy and frustrating. Automation is the answer, and there are helpful and effective tools out there that can link social profiles together and remove some stress. 

"This might be news to no one, but if a business isn’t using social media to reach customers and clients, it's missing out on a prime opportunity to create sales. "Great," you might be thinking. “Something else I have to do to keep my business running?” The last thing you want to do is pile on yet another task that has to be consistently monitored throughout the day.

There’s one thing that most business owners can all rally around: they're always looking for a new way to get small tasks done automatically, rather than taking precious time out of a day to do it. On a large scale, we’re talking about robots building cars. On a small scale, this might mean an online form that automatically sends an email to someone after it’s filled out. It’s quick, it’s easy and it requires little to no effort on the part of anyone after it’s set up. Believe it or not, there are ways to automate your social media, as well. Automating social media can free up your time to focus on the other important aspects of running a business. Of course, as with most things, there are wrong and right ways to put social media on cruise control."